Blox is an independent online shop that sells vintage designer sportswear. Established in a Kingston University dorm room by four students who shared the same interest in contemporary fashion. Blox has built a global following through its Instagram account in which it primarily sells its second-hand clothing. After three years of buying, selling and trading, Blox has opened a shop entitled 'Independent Traders' in collaboration with two other sellers: Hartex and Yobs. Located in London Bridge, Independent Traders has brought many of their online following together to create a community-based business.
In March, we were given the opportunity to open a shop in a 20’ x 8’ shipping container. I gave myself the responsibility to design the branding, advertisement, and identity. This entailed a diverse range of creative tasks, from designing t-shirts to creating a short movie of the production process. With fast-fashion becoming one of the most corrupt and polluting industries in the world, we wanted Blox to have its contribution by pushing a recycling system, removing the expensive price tags and to establish a strong community through design and fashion.